July '18

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Courtney Robey, Director, Strategic Marketing, RV Industry Association I spent 10 years working in the local television news industry in West Virginia, but I was looking a new career with "normal" work hours. Public relations is a natural transition for news employees, I grew up RVing, so RVIA seemed like a great fit. I really found my calling when I moved to the marketing side under Go RVing. I loved RV trips when I was a child and I wanted other families to experience those same adventures. There was nothing more exciting than those two weeks every year when we hitched up and hit the road. Those long trips towing a travel trailer are where I learned to read a map, snap my fingers and was free to roam the "streets" on my bike for hours. I started at RVIA just days before Committee Week 2007, so it was a trial by fire, learn-everything-at-once scenario. I vividly remember numerous members coming up to me excitedly telling me about the football player with the same name (different spelling) who had played for Indiana University. That Courtney went on to win a Super Bowl ring. I went on to be recognized as one of the 40 Under 40 in the RV industry. I have enjoyed launching the Go RVing social media pages and building them from the ground up, changing the landscape of how and where we advertise, and watching the transition from the more traditional media to a very digital world. Watching our "experiential" events come to life when people tour an RV has made the hard work worth it. We've expanded our consumer outreach to include younger, more active and diverse audiences while still being mindful of our core consumers – families! I have loved bringing influencers into the RV world and partnering with current RVers to combine our reach. Jeremy Greene, Marketing Director, Trade Shows & Events, RV Industry Association I spent the past 11 years of my career working for the National Rifle Association in various roles from marketing and PR to event fund- raising and management. When I met with RVIA's SVP of events, Liz Crawford, we discussed the opportunity to reshape the future of the RVIA's biggest event. I couldn't pass it up. The RV lifestyle brings so many together to share in life experiences and I'm excited to help promote those opportunities to make everlasting memories. I came in looking to take a data-centric approach to building atten- dance at our core events while developing and maintaining consistency in our brand. We dove into our data and opened conversations with all segments of the industry to drive our decisions moving forward. I wanted to create an event that would help celebrate the lifestyle, grow the industry and connect consumers to the amazing products and brands offering them. My first show was only my second week on the job, 2017 Committee Week and Advocacy Day. It was like drinking from a fire hose but walking around on Capitol Hill with industry executives and listening to speakers talk about industry challenges and strategies for growth was a great way to start the job. I met some great people in a short time and quickly felt welcome in my role. Even though I've only been in the industry for a year, I'd say a turning point has been the unanimous decision by the RVIA Board of Directors on the approval of our new industry event: RVX. It's been a rewarding experience to help build the vision for a new event that can create so much opportunity for the industry. Our $50 billion-dollar industry deserves a massive stage that celebrates innovation and exposes our amazing products to millions of consumers. J U LY S P E C I A L S E C T I O N ✪ 120 • RV PRO • July 2018 RV PRO: Origins

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