July '18

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168 • RV PRO • July 2018 rv-pro.com B U S I N E S S Refresh A more in-depth look at recent breaking news F ollowing the success of Land 'N' Sea's com- bined RV and marine show in Las Vegas last year, the distributor decided to discon- tinue its annual January RV show in Wisconsin Dells, Wis. "By having a consolidated marine and RV show, we were able to provide the dealers with the opportunity to see a lot of crossover prod- ucts that they might not ordinarily see at just an RV show," says Tom Schuessler, president of Land 'N' Sea. Attendance in Las Vegas was very strong in 2017, according to Schuessler. That – paired with timing and facility issues of the Wisconsin show – focusing on the crosspollination between the two markets was more attractive, and the South Point casino in Vegas was just the place to do it, he adds. "We're really excited (to make) this as a national function. … We're growing," says Debbie Bellantoni, Land 'N' Sea's event oper- ations and planning manager. "This combined with the marine vendors is just going to be the industry event for the market." The consolidation allows a broader product offering – products that the RV industry may not have been able to see at the Wisconsin Dells, Wis., show, which was held at the Kalahari Resort. Aside Dealers quiz exhibitors on product specifics at the 2017 Land 'N' Sea show in Las Vegas, which was a combined marine and RV show. Previously, the distributor held a separate show for RV dealers in January in Wisconsin Dells, Wis. By David MacNeal Refresh combines the best of RV PRO's breaking news daily website reporting with additional information, context and insights available in magazine format. Land 'N' Sea has high hopes for combined RV-marine show, RVIA is getting a makeover and Airstream builds a nest. PHOTOS COURTESY OF LAND 'N' SEA, AIRSTREAM

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