July '18

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RV PRO: Origins July 2018 • RV PRO • 19 John Primm, VP RV Aftermarket Sales, Dometic Corp. I n 2011, a recruiter contacted me; he asked if I was looking for new chal- lenge. The opportunity was with a company within a fun industry. I actually turned him down first time and roughly a year later he approached me again and the rest is history. My background is strong in retail with grocery and big-box retailers. I started with Dometic to grow our mainstream retail footprint. It was definitely a challenge; the brand is strong within the RV dealer world, but we had very little recognition at mainstream retail. I was successful with Bass Pro Shops, Academy Sporting Goods, Amazon and a few others. Then I had the opportunity to work with our RV aftermarket division as director. My first industry show was RVIA when Dometic had former NFL star Mean Joe Greene in attendance to launch its new line of RV products. I was fortunate enough to spend time with Mr. Greene for two years when he attended events on Dometic's behalf. Having him at RVIA was exciting, whether you're a Steelers fan or not. Mr. Greene is one of the greatest to have played the game. He made it special. Joining the RV aftermarket team made the biggest difference in my career. We have the most knowledgeable and responsive team in the industry. I have learned so much from this group and enjoy being part of a winning team. With Dometic's new branding in place and the growth of the industry, we have years of exciting times and many opportunities ahead for us. The growth we have achieved in past five years has been a huge achieve- ment for me. I stress to our team it's not about the success of one but success of the team. Jay Mohamed, General Manager, Cruiser RV I began my career in 2007 working for Alpha Systems. Many of my friends worked for some of the RV manufacturers at the time and had asked on several occasions why I wasn't working with them. I was able to get my opportunity with Adventure Mfg., located in Peru, Ind. The company was led by a few industry veterans that I was able to gain a wealth of knowledge from, which allowed me to grow and opened doors to other opportunities. To be honest, I came into this with no real goals set. I wanted to soak up as much as I possibly could from anyone willing to spend time with me in the plants. Growing up in Elkhart, I wasn't truly aware of just how important the industry was to Elkhart and the surrounding counties in northern Indiana. As I asked more and more questions, I quickly realized just how large the industry was and the massive opportunity that I had been given. The turning point in my career was when I was offered an opportunity to join the Cruiser RV family. I had met with David and Jeff Fought, who at the time owned Cruiser RV and DRV. They were expanding their sales team at Cruiser and after seeing firsthand the culture they had created, how family-oriented they were and just how close the whole company felt, it was an easy decision to join their team. I was promoted to a management position in November 2010 and in talking with Jeff Fought, we knew we had an opportunity to grow and grow quickly. I'm proud of the fact that in four short years, as a team, we grew the company's annual sales by 300 percent.

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