July '18

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32 • RV PRO • July 2018 RV PRO: Origins J U LY S P E C I A L S E C T I O N ✪ Patty Emser, VP of Marketing and Communications, United States Warranty Corporation H olding administrative roles in the health care industry with large corporate environments is where I have spent the last 25-plus years of my career. Funny how one corporate restructure will change your life. Due to our company president's vision of growth, Jodi Lat- shaw, hired me as a consultant to assist in building out the human resource function. I recall helping at the Hershey, Pa., show booth. I fell in love. These are my people. Camping gear, bike racks, special bags for hiking out West, discussing the best places to kayak in Minnesota, traveling tips for our dog, best place to get a good local microbrew, KOA campground ratings … I was in heaven. I bought a lot of gear, made a lot friends, and became educated. My husband and I have a vintage park model in Pennsylvania for local multisport getaways from the city. As I approached my 50th birthday, now with lots of industry contacts, I can sense a travel trailer in our future. I recall the COO saying after a show, "Patty, you are a natural salesperson." I fought the stereotype I had in my head for a long time, until I started explaining our value proposition in a way people really responded to; that increased new business development opportunities in a multitude of ways. Who knew? When you're passionate, it shows. I am most proud of our family environment that really cares about its customers. Being part of a family-owned company where your opinion is listened to, process improvement is encouraged, and innovation is paramount. This allows me to create brand awareness initiatives that are less about selling and more about consumer protection. Check out our new website and you'll get a sense of what our culture is all about. It starts and ends with a passion for doing what's right for your peeps. The "Boomerangs", United States Warranty Corporation B oomerangs, at one time, have worked for a company, left to garner other experiences and then find themselves back with the previous employer. "Boomerangs offer a testament to USWC being a great place to work in Cleveland, Ohio," says Alexis Reed, COO, a boomerang herself. Vanessa Peart says, "I was lucky enough to be employed by USWC in 2015 for a short time, as I was looking for a receptionist position. I didn't know anything about warranties. I have devel- oped a passion for this business fueled by the excitement of my fellow peers and the sweetness of our customers. "I'm so excited to come to work every day to a company with such high integrity and realness; truly wanting our clients to be happy and feel good about us backing them up. The second Boomerang, Rob Trattner, brings more than 20-plus years of automotive experience. "Just my luck, the market went south," he says. A few years ago, due to growth, the opportunity to return to USWC presented itself. "I was eager to grow with a company that shares similar goals." The daily challenges, never knowing what will come next, and the ability to connect with people around the country is what Trattner enjoys. He recently accepted the claims supervisor role. The newest recruit comes from a lineage of RV aficionados. Alex Yerman, claims adjuster, says, "My parents owned The Western Reserve Camper dealership. When I was growing up, I worked for them in the summer, assisting techs and the parts department. When I started in the industry, my goals were to someday take over my parent's RV dealership. While they closed their shop, I continued for over 10 years in both automotive and RV. "Wanting to use the knowledge and experience that I had gained over that time, I needed to make a change. My mom worked for USWC for several years and told me I should give them a shot," he says. "Making a change from a dealership to an office was a big step but, I'm really happy with the change." Alex Yerman, Vanessa Peart, and Rob Trattner

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