RV PRO

July '18

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34 • RV PRO • July 2018 RV PRO: Origins J U LY S P E C I A L S E C T I O N ✪ Matt Catlin, VP of Sales and Marketing, KING I grew up in a small town in Kentucky with approximately 2,500 people and one stop light. The nearest "big city" was 20 miles away. My father worked hard in manufacturing and my mother was a typesetter for the local newspaper. I loved my childhood and my heritage. I was excited, though, to be the first person in my family to go to college. The work ethic instilled in me at a young age gave me the drive and character to be a successful collegiate and businessman. I came to the industry when KING brought a concept to DISH Network, on which they partnered, to design an industry-first, low cost, portable and automatic sat- ellite antenna: The DISH Tailgater. I became the national sales manager for the RV industry. I was responsible for training, sales, distribution strategy and consulting. I probably traveled more than 250 days that year, logging a lot of miles. My first show was the Perry, Ga., FMCA rally. I have never had more fun working at a show. I heard life stories from full-time families and new and long-time RV customers. I remember having more than 40 boxes stacked up next to me in a small booth. I sold the entire stack the first day. I left the industry at one point to work for a smaller entrepreneurial company because eventually I wanted to run my own business. It was a great experience, but something was missing. I wasn't happy. When I got the opportunity to be involved in the RV industry again, I jumped at it, and I don't regret one thing about my decision. This is home. Sara Lepasti, Creative Designer, KING I n 2013, I was working part-time as an interior designer but had an opportunity to work with marketing and design at KING on a contract basis. A few months later, my position became full-time. My goal when I first started was to dive in and learn all I could about graphic design and packaging. I came from a creative back- ground, which applied to the creative work I was doing at KING, but there was still a lot to learn. I attended a local dealer show to observe the business-to-busi- ness interaction firsthand. It was a great learning experience to see how the marketing materials and show displays that I helped create were used to represent the KING brand and aid our sales team with the visuals needed to better explain our products. The biggest turning point for me in my career was that switch from interior design to graphic design and marketing. This oppor- tunity would not have happened without the connections that I had made from my previous work. I started at KING just as it was starting a large re-branding project. This was an exciting time for KING and a pivotal time for me as a designer, getting to work with a modern and cutting-edge brand. I am proud that I am self-taught in my role as a creative designer. I have learned the Adobe programs, advertising, pack- aging design, product photography and continue to add new skills as I grow in my multi-faceted role as a creative designer at KING.

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