July '18

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58 • RV PRO • July 2018 rv-pro.com R V M A N U F A C T U R E R S I n 2004, the founders of Heartland RV redefined RV manufac- turing with the launch of their first RV, the Landmark luxury fifth wheel. This approach was groundbreaking because man- ufacturers historically started their product lineup at the bottom of the towables ladder and worked their way up in price point. Landmark raised the bar on high-end fifth wheels, becoming a quick success. In that same vein, a year later Heartland launched its first toy hauler, the Cyclone, which soon became a consumer favorite. See a pattern here? Toy haulers have evolved into one of the most versatile RV types in the marketplace, and Heartland has been in the fore- front with many industry firsts. Recent ones include: • The first side patio incorporated in the living area • The first one-and-a-half bath model • The first "three-seasons wall" • The first toy hauler with "Hidden Garage Technology" • The first toy hauler (Cyclone) to crack the Top 10 among all fifth wheels • The first toy hauler to feature "slide-in-a-slide" technology. • The first toy hauler with a side-shift bed tilt system Consistently developing industry-first features, com- bined with sharp pricing and intelligently designed floor- plans, lie at the heart of Heartland's success in the fifth wheel toy hauler business, according to Joel Eberlein, senior general manager of Heartland RV's Landmark, Big Country, Elkridge and Road Warrior brands, and A.J. Jones, senior general manager of Cyclone, Torque, Sundance, Gateway and Terry Classic. Traditionally, Heartland has led the industry in larger, triple-axle models (Cyclone and Road Warrior). "However, more recently a greater emphasis has been on double-axle (Torque) fifth wheels and travel trailers," Eberlein says. "If you look at travel trailers, we are the fast- est-growing brand on the market in this segment rolling 12 months. … We take the same approach to trailers as we Heartland RV continues at the forefront of the toy hauler market thanks to its focus on offering industry-first features and intelligently designed floorplans. By Steve Bibler Trailblazing Toy Haulers

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