RV PRO

July '18

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60 • RV PRO • July 2018 rv-pro.com R V M A N U F A C T U R E R S The Heartland brain trust is under constant pressure to keep their toy haulers in the forefront for its 170-member toy hauler dealer body. "It's not OK to be as good as the next guy," Jones says. "Instead, it's 'What features and innovations can we come up with that are different from our competitors?' You'll see a higher standard with Heartland products. It's always been our philos- ophy everything should be built to those specs." Plenty New for 2018 So, for 2018, Heartland continues with innovation and debuted an industry-first side-shift bed tilt system on a king bed in Cyclone's master bedroom. The tilt allows the head of the bed to rise, thereby creating 18 more inches of living space. Heartland also introduced multiple floorplans with fully func- tional outside kitchens. "No one else is doing that," Jones says. Heartland also con- tinues to feature the first "slide-in-a-slide" technology on living rooms and master bedrooms that it introduced two years ago. Slide-in-slide technology adds square footage without adding any length. These "jumbo slides" are available on both double- and triple-axle models. Heartland also introduced its Master Chef kitchens in Cyclone. Most kitchens also feature tiered countertops and offer more storage than most toy haulers, according to Jones. Figure 1 North America Fifth Wheel Toy Hauler Leader Board: 2014 OEM . . . . . . % Market Share Keystone . . . . . . . . . 28.4 Heartland . . . . . . . 22.9 Forest River . . . . . . 17.4 Dutchmen . . . . . 13.8 Eclipse . . . . . . . . . . . 4.1 All Others ** . . . . 13.4 ** Note: 15 others constituted the balance of the market. Figure 2 North America Fifth Wheel Toy Hauler Leader Board: 2017 OEM . . . . . . % Market Share Keystone RV . . . . . . 19.6 Forest River . . . . . 19.2 Heartland RV . . . . 15.2 Grand Design . . . 14.6 Dutchmen . . . . . . 9.9 All Others ** . . . . . 21.5 ** Note: 17 others constituted the balance of the market. Source: Statistical Surveys Inc. Heartland introduced slide-in-slide technology to its Cyclone toy hauler two years ago, creating enormous living areas and master bedrooms. The jumbo slides add square footage without adding length.

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