July '18

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rv-pro.com July 2018 • RV PRO • 65 living space or multi-purpose room, which can serve as a bunkhouse or a hobby or craft room. The toy hauler market is challenging in part because, says Eberlein, "the products you build don't resonate in every market. West Coast consumers are looking for dif- ferent layouts and features than those in the East and Midwest. A toy hauler has different dynamics than traditional fifth wheels and trailers." "The toy hauler market is growing, especially for fifth wheels in the $70K- plus retail price point and that is our wheel house," he adds. Looking Ahead For now, Eberlein and Jones aren't willing to reveal many details about their 2019 models, which will be unveiled during Elkhart Open House Week in September. "We feel really good about the existing brands and their value in the market," says Eberlein, so no new toy hauler brands will be unveiled. "We will continue to focus on diversifying them to hit more segments of the market." Jones goes a step further. "I can't get too detailed about it, but there will be a new floorplan for Cyclone that will shake up this industry," he pre- dicts. "It's a different concept no one is really attacking now." Eberlein says Road Warrior has built a new identity in the marketplace during the last 12 months and dealers can count on more double-axle floorplans at Open House Week. Meanwhile, new floorplans from most Heartland brands will come out this summer. "Open House is a launching pad, but we're always looking to improve all year long," Eberlein says. "We always have floorplans that are pushing the market. It is interesting to look at others' lineups and see how many other OEMs have adapted like floorplans shortly after we introduce something at Open House," he adds. "Heartland is the No. 1 manufacturer of high-end toy haulers and does it better than anyone." MORE INFO: 260-768-7990 www.pinesrv.com 6-YEAR WARRANTY Now Available: Next-Day Delivery through Meyer Distributing REPLACEMENT COOLING UNITS "Why don't they do this at the manufacturer?" (#1 question we hear at RV shows across the country) Become an Authorized Applicator of the Original Lifetime NO LEAK Guarantee Roof REQUEST A DEALER PACKAGE CALL 904-814-2104 OR VISIT RVROOF.COM COSTS LESS THAN A TRADITIONAL RV ROOF SPRAYED ON • ANY STYLE RV • ANY TYPE ROOF INCREASE YOUR CUSTOMER BASE

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