RV PRO

July '18

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rv-pro.com July 2018 • RV PRO • 75 including six service bays – was purposely built from scratch to house the new dealership. "We had been searching for the right location near the bigger Sioux Falls market for at least a year, probably more, so we were thrilled to get this place secured," Noteboom says. The Harrisburg location opened in April 2016, adding 11 employees (including four service techs) to the Sheldon location's four employees (including one tech), for a total of 15 full-time employees working under the Noteboom RV banner. The growth in units and gross sales also has been impressive. "Back in 2014, our goal for the first half-year of business was to sell 10 units, but we ended up selling 56," Noteboom says with a laugh. "And it's been all up from there. Last year we did $6.2 million in gross sales and our target for this year is $10 million." Noteboom suggests this growth curve – particularly for a new- comer to the industry – is a result of being driven by competition to provide better-than-average results. "We joke that we're not a normal dealer because we're obsessively goal- and results-driven," he says, noting that in Sioux Falls, for instance, there are four well-established dealers that directly compete with his. "We thrive off competition. Good competitors make for good business, and my motto is that success is the result of doing good business." Good business, in Notebooms' estimation, amounts to outworking his competitors and achieving growth from referrals, which he sees as a great metric to measure how effectively he's serving his customer base. Exclusively Retailing Heartland RVs Beyond just seeking to do good business on his own, he also seeks it in his strategic partners. Unlike many larger dealers, Note- boom RV is an anomaly in a few significant ways. First is the dealership's exclusive agreement with Heartland RV, as opposed to carrying a variety of different RV brands. "We represent one brand because we believe in it passion- Employee Dee Houtsma attaches a handle to a door on a camper, one of the more routine tasks techs are capable of performing. Kanberra ® Eliminates Odors Made in the land of the free... to keep your RV odor free STOP THE STINK! Learn more at: kanberragel.com (800) 683-0021 #stopthestink The Power of Pure Australian Tea Tree Oils • Eliminates odors in RVs and keeps them from coming back • No perfumes or artificial scents • Gel, Spray, Wipes, Soap & Essential Oils R V P R O D U C T S G R O U P ® 365 W. Victoria St. • Compton, CA 90220 • 800-347-2232 • www.norcoind.com/bal Lock-Arm Stabilizing Bar Model 23216 1 Box for Front OR Rear TENT CAMPER TRAVEL TRAILER 5TH WHEEL BUY 1 BOX WEEKENDER FULL-TIMER Watch Video: 1 Box for Rear 1 Box for Front TRAVEL TRAILER 5TH WHEEL 2 Boxes for Front 1 Box for Rear BUY 2 BOXES BUY 3 BOXES U.S. CONTENT

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