RR-Video Brief (fillable)

Video Brief Form (fillable)

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3200 Rice Mine Road, NE, Tuscaloosa, AL 35406 (205) 349-2990 | randallreilly.com Video Brief Form Company Name: ______________________________________________________ Attachments: _________________________________________________________ URL(s): ______________________________________________________________ 1. Summarize your company in three words. ________________________________ ____________________________________________________________________ 2. What's your brand? 1 __________________________________________________ ____________________________________________________________________ 3. What's your company catchphrase or slogan? _____________________________ ____________________________________________________________________ 4. Who is your target audience? (The more specific the audience, the better the video.) ____________________________________________________________________ ____________________________________________________________________ 5. What single problem are you aiming to solve for your target audience? ____________________________________________________________________ ____________________________________________________________________ Form 1 Your brand is your public image, how people see you. In advertising, your brand is almost more important than your product. Remember, Cadillac isn't necessarily better than Mercedes, but people tend to prefer it because Cadillac's brand represents luxury. 2 For example, simply targeting "drivers" will cast a broad net that might prove ineffective long-term, but targeting "male flatbed company drivers between 25 and 35 years old, seeking regional work in the southeast" is very specific, leading to a better targeted video.

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