April May 2019

A fresh resource for people who plan and manage meetings, events, business travel, promotions and incentive programs. Providing you with inspiration, guidance and great ideas.

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At its very simplest, projection mapping is the art of mak- ing multiple projectors work together on a surface to create amazing visual displays. By playing video, animation or graphics off different shapes and textures, the practice cre- ates a captivating experience of light and movement over previously static objects. (Source: Dataton) WHAT IS VIDEO PROJECTION MAPPING? 3. YOU CAN EXTEND YOUR ROI To maximize ROI for your clients, Scott advises leveraging content to create legacy pieces. "Perhaps a brand is able to reuse some of the content after- wards, have a smaller-scale permanent installation in their corporate head- quarter offices, for example." Scott also recommends shelling out on a professional video that can live online after your event. "Projection mapping videos are quite popular—it's exposure for the brand after the fact." 4. THE FINANCIAL INVESTMENT IS SIGNIFICANT Costs range depending on the technology required (i.e., rental or purchase of laser projectors, lenses, mounts, media servers, third-party software and per- haps set pieces), as well as the services required (i.e., content creation, day-of operators). For outdoor events, Scott says costs could range from $75,000 to $200,000 and up. Indoors, she estimates $10,000 and up. 5. YOU NEED SOME LEAD TIME Allow at least eight to 12 weeks for this process, says Scott—two to four weeks for creative work and the rest in production. And for outdoor projects, add in time to get municipal permits. Finally, to make sure you deliver that wow factor, Scott says allowing space to develop goals and strategy is key. "We always ask our clients, 'What is it you want people to think, feel and do after they experience this?'" sales@bluemountain.ca | 877-445-0231 MOTIVATE YOUR TEAM WITH A SETTING THAT SPARKS INSPIRATION AND IMAGINATION Extensive conference spaces and accommodation options ranging from Inn rooms to the suites of the Westin Trillium House will ensure your delegates are comfortable, while our expert team of facilitators engage and delight outside of the meeting room. Discover the true potential of your group with an itinerary that promotes collaboration and ensures success through unique team building experiences. NATURE MEETINGS INSPIRED BY BMR-IgniteConferences-Summer2018-HP-May30.pdf 1 2018-05-30 12:13 PM

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