Awards & Engraving

August '18

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Page 29 of 164

A&E AUGUST 2018 • 27 WHO ARE YOU SELLING TO? Your first task in setting a price is to determine who you're selling to since this has a major impact on setting prices. I can think of three types of clients: consumers, wholesale, and businesses. Selling to consumers Turn your showroom into a candy store! For those that have a storefront, you must make your store look like a high- value boutique instead of a flea market. In addition to display samples, take photos of all the products you have produced and display them on a flat screen monitor where your customers can see them. Con- sider installing the Condé Kiosk, which provides a painless way to get images from your client's smartphone to you without using an app. Make sales calls. Especially for business or wholesale clients, create personalized samples to show prospective clients or to grow existing ones. For decorators that sell on the internet, consider adding an online designer like the one from iPersonalyze ( Go mobile. Setting up at events usually translates into above-average selling prices due to the spontaneous nature of buying a product related to the event. Consider car shows, pet shows, family reunions, and more. Grab your community calendar for The reason it seems that price is all your customers care about is that you haven't given them anything else to care about. —Seth Godin Another way to add value to your products and services is to stack ChromaLuxe metal.

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