Awards & Engraving

August '18

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46 • A&E AUGUST 2018 CREATE A BRAND BRIEF Before you get into the styling of your brand, you should have a Business Creative Brief or Brand Brief (separate from a business plan), then list out the methods and a schedule to get them put into place. You can find Brand Brief templates and samples online for a small fee or for free (depending on your goals, budget, etc.). Ideally, you do this with a marketing/brand professional, which you can find locally or online. Some of the questions that you can use to create a Brand Brief are similar to a business plan; for example, these are some questions from Canva's website and • Are they (your potential customers) young, old, male, female, wealthy, entrepreneurs, school-age children, parents? • Where do you find them? Social media, in brick-and-mortar storefronts, online groups? • What do they need? Web design, marketing, a new awards provider? • Who are they using now for the same service you provide? • Why would they switch? What is your com - pany's mission? • What are the benefits and features of your products or services? • What do your customers and prospects already think of your company? • What qualities do you want them to associate with your company? Here are some free online informational links to help you along: • how-to-create-a-brand-design-brief • • • cessfully-position-a-brand-the-essentials-of- a-creative-brief Your brand should be visually consistent and on everything that is/will be associated with your products and services. Use software such as Micro- soft Word and Excel for your invoices and billing. Enlist the help of a graphic designer part time or learn Adobe Photoshop or CorelDRAW for cre- ating advertising materials, a website, fliers, business cards, and more. More to come on this in the next phase of this branding series. Your brand is much more than the colors of your logo.

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