Awards & Engraving

August '18

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82 • A&E THE GUIDE 2018 T here's an old proverb that states, "A vision without a plan is just a dream. A plan without a vision is just drudgery. But a vision with a plan can change the world." It is presumed most business-owning readers already have a vision for what their awards and custom gift enterprise should look like at year's end. But, perhaps now is a good time to broaden that vision a bit and sharpen its focus. Does your business plan address how the company will evolve and grow, or does it just replicate what's been done in past years in hopes of doing it better? Many business plans do far too much of the latter and not enough of the former because growth and the possibility of failure are both scary propositions. That, of course, is assuming you have an up- to-date business plan and you refer to it regularly (hint, hint). Have you ever thought about developing a new business from within your existing one? What about conceiving a new design Vince DiCecco is a business training and development consultant and owner of the Acworth, Ga.-based business, Your Personal Business Trainer, Inc. He has been sculpting his sales, marketing and training techniques since 1979, and he has shared innovative and practical ideas in his seminars on business management excellence at past NBM Shows. He is available to small- to mid-sized companies striving for sustained growth and market dominance. Contact him via email at or visit his company website, By Vince DiCecco Whether it's giving your enterprise a makeover or starting up an add-on venture… The Complete Primer to Growing and Expanding Your Business

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