Awards & Engraving

August '18

Issue link:

Contents of this Issue


Page 85 of 164

or product line that could be a stand-alone business? Many large corporations are constantly developing new products and exploring new markets. Why not you? The purpose of this article is to cause you to pause and think back to when you first hung your shingles. Did you do everything right? I'm guessing not — since I know I didn't 15 years ago when I established mine. Take heart though: It's not too late for a makeover. And for those entrepreneurs that have a great idea for an add-on business, I give you a five- step approach to fanning that spark into a roaring fire. START WITH A SELF-EXAMINATION Do you harbor self-doubt that maybe you're not cut out to run a business suc- cessfully? There's a free personality test you can take to determine your natural temperament. Dr. David Keirsey, author of Please Understand Me II, has developed the Keirsey Temperament Sorter that can help you predict how you are likely to react in certain situations, as well as how you relate to people. You can register at and take the 70-question self-exam. Your personality portrait — akin to the Myers Briggs Type Indicator (MBTI) — will be comprised from the two most dominant traits from four pairs of behavior ranges: Extrovert (E) Introvert (I) Sensation (S) Intuition (N) Feeling (F) Thinking (T) Judgement (J) Perception (P) While Myers-Briggs research reveals that ENTPs, ESTJs, ENTJs, INTJs, and ISTJs are more likely to either be self-employed or manage more people than other person- ality types, the core characteristics of what Keirsey calls the "Guardian" temperament seem most comparable with the successful business owners I've known. Another personality type that shows promise as an entrepreneur is Keirsey's "Rational" (NT) profile. Rationals are strategic leaders, yearn for achievement, and work tirelessly on any project they've set their minds to. However, just because your profile may indicate you are predisposed to entrepre- neurship, doesn't mean you're prepared to start a company. The MBTI measures pref- erences and potential, not ability, will, and confidence. Nevertheless, when at their best, these types embody entrepreneurial qualities that anyone who wants to own a business should emulate. The best entrepreneurial profiles have four overlapping strengths: they tend to be curious, creative, willing to take on responsi- bility, and decisive. Just imagine if two people — one a Guardian and the other a Rational — decided to become business partners. They could complement each other's styles nicely. They could even be married to one another — e.g.: the mom-and-pop shop. "A vision without a plan is just a dream. A plan without a vision is just drudgery. But a vision with a plan can change the world." A&E THE GUIDE 2018 • 83

Articles in this issue

Links on this page

view archives of Awards & Engraving - August '18