Awards & Engraving

August '18

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92 • A&E THE GUIDE 2018 THE DIGITAL WORLD OF SUBLIMATION AND HEAT TRANSFER By Sean Stewart Y ou may have thought based on the title of this article that my intention was to pit one against the other, one being heat transfer and the other being sublimation, but I'm not going to do that. I am a fan of all technologies, digital and mechanical, and believe that there is a place for all of them. I have said it more times than I can count: there is a tool for every job. Sublimation and heat transfer are arguably the most versatile. If you are new to either, you're going to have to figure out how to sell to current and new customer bases, which brings me to the point of this article: What are you a fan of? Sean Stewart is a Digital Printing and Equipment Specialist with Johnson Plastics Plus. If you have questions, feel free to con- tact Sean via email at sstewart@ or on his direct line 405-470-5703. Sublimation and Heat Transfer: What Are You a Fan Of? I, for instance, am a sports fan. Whether it's yoga, church, car clubs, or team sports, find that market or niche that excites you and make it a part of your marketing. Some of the most successful customers are using social media and sites like Etsy as their main marketing tools. While these avenues of marketing are powerful, without passion and drive, there is no content. ON-TIME, ON-DEMAND Sublimation and heat transfer are both extremely versatile with thousands of sub- strates available for decoration with each. People aren't just buying a shirt. They're buying the message behind it or printed right on it. One of the most exciting things about both sublimation and heat transfer is the on-time, on-demand print ability. This means that you no longer need to have thousands of dollars tied up in inventory in order to do events. For instance, many of you have been to a state fair at one point or another and some of you may have spent a few dollars to buy darts to try and win a T-shirt. The T-shirts are decorated with transfers that the operator of the tent ordered ahead of the event and will end up sitting on if not sold. These are most likely screen-printed transfers, which means the operator also likely bought quite a few, and by quite a few, I mean hundreds if not thousands to keep the cost down. This is not on-time, on-demand. Or imagine for a minute that a Guns and Roses T-shirt is the most popular Whether it's yoga, church, car clubs, or team sports, find that market or niche that excites you and make it a part of your marketing. ALL IMAGES COURTESY SEAN STEWART

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