THE SHOP

September '18

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SEPTEMBER 2018 THE SHOP 21 have the right equipment based on their towing needs and lifestyle." Later reminds shop owners about sharing their knowledge. "Consumers are contacting your shop because you are perceived to be the hitch expert," he reveals. "Don't respond by giving them the cheapest and easiest option for the shop. Provide them with options starting with the best solution for their towing needs." And sales don't end with selecting parts, Feyer adds. "Don't forget about the install. Fewer and fewer consumers own toolboxes or have the time or talent to install automotive products. Don't miss out on the installation as a means of income, as it is one of the biggest values you can offer consumers in today's world. Some shops are making more money from filling their install bays than from sales of the actual products." In s h o r t , Br i n k l e y re c o m m e n d s embracing your role as a towing and hauling destination. "The best tip I can give shops would be to take advantage of the complete towing solutions and supporting marketing col- lateral that havew been created for them," he says. "By having the knowledge of what the customer needs and the options avail- able to them—like pairing a Tekonsha T-Connector and a Draw-Tite hitch—a shop can easily provide a solution for any towing or trailering problem or need." The New SuperLite line of lightweight hitches is designed and tested to tow up to 20,000 pounds while weighing as little as 50 pounds. (Photo courtesy PullRite Towing Systems) The OE Super 5th mounts directly into factory-installed pucks. (Photo courtesy Pull- Rite Towing Systems) Subscribe at theshopmag.com/magsubscribe or call 800.870.0904 Daily eNewsletters Monthly Products & Deals Published Monthly 24/7 Industry Directory the Magazine MORE &

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