THE SHOP

September '18

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2 THE SHOP SEPTEMBER 2018 CONTENTS // September 2018 // Volume 21 Number 4 46 TIME CRUNCH How a Pacific Northwest shop & race team balances a jam- packed schedule with precious track time. By Patricia Kaowthumrong 52 THE STP STORY How a brand & motorsports can go hand in hand. By James Maxwell 6 WOMEN IN THE INDUSTRY Building a community in a male-dominated field. By JoAnn Bortles 14 MEET THE THROTTLE GALS Organization offers training, magazine for those interested in car culture. By Tony Thacker REST YLING 17 HAUL IT ALL Exploring the towing market. By John Carollo 22 CROSSING OVER Is your shop ready for adventure-seeking customers? By Jason R. Sakurai 26 GET MORE FROM YOUR DEALERSHIP CUSTOMERS Remember to market all your offerings to every department. By Josh Poulson 30 RESTYLING PRODUCTS Accessorize any ride. FEATURES \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\ PERFORMANCE TECHNOLOGY & ELECTRONICS 40 SAFETY FIRST A look at some new security systems for 2018. By Brett Solomon DEPARTMENTS \\\\\\\\\\\\\\\\\\\\\\\\ DRIVER'S SEAT ..................................................4 AFTERMARKET ALLEY .......................................62 AD INDEX ........................................................63 ONE MORE THING ............................................64 ON THE COVER Operating a multifaceted performance shop and running a race team at the same time can sometimes be a challenge, but it's all in a day's work for AR Auto Service & Adrenaline Racing in Lake Oswego, Oregon. See story on page 46. (Photo courtesy AR Auto Service) WOMEN IN THE INDUSTRY • USING INSTAGRAM • TOWING & HAULING SEPTEMBER 2018 THE SHOP TS Cover.indd 1 7/30/18 9:57 AM BUSINESS 34 FIND THEM ON INSTAGRAM Techniques for connecting with your target audience. By Courtney Leigh Pahlke SHOP TOOLS & EQUIPMENT 58 FAST & EASY SPOT WELD REMOVAL Is there really such a thing? By JoAnn Bortles CORRECTION Last month's Recognized Industry Suppliers Guide issue of THE SHOP magazine included incorrect contact information for HP Tuners. Here is the correct listing: HP TUNERS LLC Manufacturer in ELECTRICAL & WIRING / ELECTRONIC COMPONENTS / IGNITION / TUNERS & PROGRAMMERS COMPANY SAYS: HP Tuners is an industry leader in aftermarket tuning solutions. Independently owned and operated since 2003, it formed in 2004 with three professional enthusiasts and a serial device, and now has a diverse team of 30+ professionals and engineers. 701 Dartmouth Ln Buffalo Grove, IL 60089-6902 www.hptuners.com 847-465-8863 57 PERFORMANCE PRODUCTS A roundup of go-fast parts.

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