Northstar

10 | www.travelweekly-asia.com COVER STORY Hotel Innovation Millennium & Copthorne Hotels A New Goal for 2018 Below: The Chelsea Harbour Hotel in London will play host to events in coordination with the football club and their partners. Millennium & Copthorne Hotels kicked off a three-year global partnership with Chelsea Football Club on July 1, which will see them as the club's official hotel partner. "We believe that this is a strong partnership that will not only enhance the perception of both brands on a global platform but will also add to the breadth of services we offer here at Millennium & Copthorne Hotels, creating memorable guest experiences that set us apart from other hoteliers," said Franck Kermarrec, senior vice president, Millennium & Copthorne Hotels. With a multi-regional focus on Europe, China, South East Asia, North America and Middle East, this collaboration will benefit MyMillennium members and corporate customers who will stand to gain access to memorable football experiences that include exclusive access to Chelsea FC home and European matches, VIP match-day hospitality at Stamford Bridge and access to view training facilities at Cobham. Part of the upcoming Leng's Collection, The Chelsea Harbour Hotel – London's only all-suite hotel – will especially benefit by hosting events in coordination with the Club and their partners. As the Group is preparing to launch new brands, Leng's Collection and the M Collection, along with a brand new set of loyalty programmes, the timely partnership will "provide a new global platform to leverage these activities globally", it said in a statement. "MyMillennium members and corporate customers will stand to gain access to memorable football experiences." As part of its recent brand refresh with 'sincerity' at the heart of it, Pan Pacific Hotels Group has revitalised its loyalty programmes, Pan Pacific DISCOVERY and Pan Pacific Connections, which cater to both guests and corporate bookers respectively. "Aligned with our aspirations of sincerity in service, we introduced and rejuvenated our B2B and B2C loyalty programmes respectively, providing more meaningful rewards and benefits to appreciate our corporate bookers and guests. It is our efforts to drive them... towards returning to our hotels and thereby building brand loyalty." As a founding member of Global Hotel Alliance (GHA), the world's largest alliance of hotel brands, PPHG has been offering its guests with benefits, personalised services and local experiences through its DISCOVERY Membership. In June, PPHG private-labelled this loyalty programme to become Pan Pacific DISCOVERY with added benefits such as an exclusive members' rate, late check out till 3pm and upgrades to the next room category with direct bookings. From August, the Group's serviced suites will also join the programme with customised members' privileges including airport transfers, complimentary laundry and branded toiletries. According to PPHG, it is the only regional hotel chain to offer a full suite of hotels, resorts and serviced suites options to their members and the larger GHA family of brands. To recognise, retain and reward its loyal corporate bookers for booking rooms, meetings and events at its properties, the Group launched Pan Pacific Connections, a by-invitation only bookers' programme, this May. Membership is open to both corporate accounts and individual booker accounts, where members earn 1 point for every S$100 (US$73.50) worth of eligible room booking and 1 point for every S$200 for eligible meeting or event. Accessible via the website www.panpacificconnections.com, members will be able to log-in to their account 24/7 and book negotiated or special corporate rates. Members can also enjoy instant reward points for their bookings, which can be used to redeem rewards including hotel stays, dining, wellness, lifestyle and shopping products. Pan Pacific Yangon infinity swimming pool Pan Pacific Hotels Group A Higher Loyalty Pan Pacific Serviced Suites Beach Road Infinity Swimming Pool

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