Case Studies

ExtendAg Case Study_EN

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Page 0 of 2 1 CASE STUDY "Since the acquisition, life has been good for everyone. 100% of the employees would agree." —Mike Allen, Operations Manager at ExtendAg ExtendAg Gains Agility under Cultura Background ExtendAg, founded in 1978, offers supply chain management software solutions that connect produce growers, haulers, and processors. Its customers include some of the largest food companies across the globe, enabling them to track traceability, manage quality control, make payments and note grading attributes. ExtendAg was acquired by John Deere in 1995. However, in order to refocus attention on its core manufacturing businesses, Deere decided to divest the software division in 2013. "Deere wanted to make sure that the new company was focused on growing the business and maintaining customer satisfaction. Cultura was the best positioned organization to make that happen." —Mike Allen In searching for a long-term home for ExtendAg, Deere's leadership needed assurances that its potential acquirer would maintain the integrity of the company while giving it the best chance for future growth. Cultura Technology's acquisition philosophy is to purchase good Ag Software companies and help them become great by leveraging its knowledge of the agribusiness software space. As Cultura maintains a decentralized approach to management, its portfolio companies continue to operate autonomously post-acquisition. Senior managers at Deere were impressed with Cultura's track record of building successful agri-food focused software businesses and decided that it was the right company to move ExtendAg forward. The Decision to Divest

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