Fashion Revolution Day does just that.
Founded by Fashion Revolution, the purpose
of the movement is to get consumers asking
fashion brands, #whomademyclothes ?.
Fashion Revolution day falls on the 24th of
April, marking the anniversary of the Rana
Plaza tragedy. In 2016 it changed from one
day to an entire week.
Fashion Revolution promotes this form of
activism through three steps: Be Curious, Find
Out and Do Something. Activists all around
the world have followed this movement,
posting pictures of their clothes showing the
label on social media. Some brands answer the
question #whomademyclothes? with specific
details on the factories, even pictures of their
workers holding up signs saying "I made your
clothes". Some don't respond at all.
This movement keeps the conversation
going and provides consumers with answers.
Information that is necessary prior to
purchasing an item of clothing rather than
after.
Research and Knowledge make up a large
distance on the road to ethical fashion.
Knowing how the brands we buy are
producing their clothes is both comforting
and terrifying. Without informing ourselves,
bad practices continue to happen, but by
informing ourselves and changing habits,
good practices can flourish.
Something as simple as a picture of your
clothing inside out can force companies to
be held accountable for their actions and to
ignite change within the industry.
20
ISSUE 111 / 2018
FASHION
You enter a shop and buy this ready made garment, stitched
and dyed, it fits you just right. However how often do
you stop and question the process that came before your
decision to buy that garment?
FASHION REVOLUTIONARIES