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ITBASIA 2018_eBOOK_DAY1

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TRAVEL WEEKLY ASIA I T B A S I A S H O W D A I L I E S www.travelweekly-asia.com 2 17 OC TOBER 2018 Published by NORTHSTAR TRAVEL MEDIA SINGAPORE PTE LTD SINGAPORE 91 Bencoolen Street, #05-08 Sunshine Plaza, Singapore 189652 • TEL: +65-6801-0450 FAX: +65-6801-0469 Travel Weekly Asia is published on a monthly basis by Northstar Travel Media Singapore Pte Ltd. Located at 91 Bencoolen Street, #05-08 Sunshine Plaza, Singapore 189652. All rights reserved. Please address all subscription mail to the above address, Fax +852 3020 5794, or email travelweeklyasia@asia-ad.net. Online Subscription: www.travelweekly-asia.com/subscribe For reprints or copyright permission contact Travel Weekly Asia at +65 6801 0450 or email to twasia-salesmtg@travelweekly.com Printed by TIMES PRINTERS PRIVATE LIMITED (L008/08/2017) NORTHSTAR TRAVEL GROUP (ASIA) VICE PRESIDENT/GROUP PUBLISHER Irene Chua Tel: (65) 6801 0451 | ichua@travelweekly.com EDITORIAL EDITORIAL DIRECTOR Yeoh Siew Hoon Tel: (65) 6801 0450 | syeoh@ntmllc.com EDITOR-IN-CHIEF Esther Faith Lew Tel: (65) 6801 0457 | esther.lew@ntmllc.com EDITOR-AT-LARGE Ian Jarrett Tel: (618) 9433 6455 | ian.jarrett@travelweekly.com ASSISTANT EDITOR Lee Xin Hui Tel: (65) 6801 0453 | xinhui.lee@ntmllc.com REPORTER Naomi Neoh Tel: (65) 6801 0461 | naomi.neoh@ntmllc.com ASIA CORRESPONDENT Audrey Ng Tel: (65) 6801 0453 | asia.correspondent@ntmllc.com HONG KONG CORRESPONDENT Catharine Nicol | cn@monsterpix.hk PHILIPPINES CORRESPONDENT Bing Jaleco | bingjaleco@gmail.com CONTRIBUTORS Elizabeth Becker, Will Chin, Valerie Chin, Mike Ferguson, Michelle Juergen, Jaime Roseburgh, Brooke Thio and Eve Yap ART DIRECTOR Lim Bee Bee Tel: (65) 9750 8405 | bb.bbcreative@gmail.com SALES & MARKETING REGIONAL SALES DIRECTOR Ng Whey Whey Tel: (65) 6801 0460 | whey.ng@ntmllc.com REGIONAL SALES MANAGER Kevin Ng Tel: (65) 6801 0459 | kevin.ng@ntmllc.com ASSOCIATE MANAGER, MARKETING AND EVENTS Melanie Ong Tel: (65) 6801 0458 | melanie.ong@ntmllc.com AD TRAFFIC AND PRODUCTION COORDINATOR Rena Koh Tel: (65) 6801 0455 | rena.koh@ntmllc.com CHINA OFFICE GROUP PUBLISHER (China) Rebecca Zhang Tel: (8621) 5179 8363 | rebecca.zhang@ntmllc.com BUSINESS DEVELOPMENT DIRECTOR Roger Wang Tel: (8621) 5179 8360 | roger.wang@travelweekly.com EDITORIAL DIRECTOR Susan Li Tel: (8610) 8532 3611 | susan.li@travelweekly.com MEDIA REPRESENTATIVES HONG KONG/MACAU/TAIWAN ZAM International - Manna Ma Tel: (852) 9731 2090 | manna.ma@zamintl.com.hk INDIA MHI Communications - Smriti Khanna Tel: (9198) 1040 7483 | skhanna@mhi.com.hk JAPAN R Project Incorporated - Hiroki Fukunaga Tel: (81) 90 4958 0658 | hirokif@rprojectinc.com KOREA Young Media Inc - Keon Chang Tel: (822) 2273 4833 | ymedia@chol.com PHILIPPINES MMPR Media Group, Inc - Marie Monozca Tel: (63) 917 328 7658 | marie@mmprmedia.com AUDIENCE DEVELOPMENT AUDIENCE DEVELOPMENT DIRECTOR - ASIA Patti Mo | patti.mo@travelweekly.com DATABASE & FULFILLMENT MANAGER Zoe Chu | zoe.chu@travelweekly.com FINANCE ASIA FINANCE MANAGER Julia Tham Tel: (65) 6801 0452 | julia.tham@ntmllc.com NORTHSTAR TRAVEL GROUP CHAIRMAN AND CHIEF EXECUTIVE OFFICER Thomas L. Kemp CHIEF FINANCIAL OFFICER Lisa Cohen PRESIDENT, TRAVEL GROUP Robert G. Sullivan CHIEF DIGITAL OFFICER Matthew Yorke EXECUTIVE VICE PRESIDENT/GROUP PUBLISHER David Blansfield EXECUTIVE VICE PRESIDENT/EDITORIAL DIRECTOR Arnie Weissmann SENIOR VICE PRESIDENT/CHIEF CONTENT DIRECTOR Lori Cioffi SENIOR VICE PRESIDENT, HUMAN RESOURCES Janine L. Bavoso SENIOR VICE PRESIDENT, PRODUCT DEVELOPMENT & PRODUCTION Roberta Muller SENIOR VICE PRESIDENT, IT INFRASTRUCTURE & OPERATIONS Rich Mastropietro VICE PRESIDENT, INFORMATION PRODUCTS GROUP Sheila Rice VICE PRESIDENT, DATABASE PRODUCTS Elizabeth Koesser TRAVEL WEEKLY EVENTS PRESIDENT, TRAVEL GROUP Robert G. Sullivan SENIOR VICE PRESIDENT, EVENTS, TRAVEL GROUP Alicia Evanko-Lewis Walk the floor to discover diversity There is so much talk about overtourism these days that it's good to come to an event like ITB Asia to remind ourselves of the great diversity of experiences and destinations that travel offers. Increasingly, the focus is turning to smaller destinations, backyard experiences, slower travel that will reward both the host community and the traveller. It's a delicate balance but one that is being recognised for its contribution to sustainable tourism. Darrell Wade, executive chairman of Intrepid Travel, puts it this way, "Over time, a quality tour operator or travel agent who presents those opportunities to clients builds a brand on going to new places. "We get an enormous level of repeat business, not because we go to the Taj Mahal but to all of those other places that people have never heard of, where they had real, fresh, authentic experiences that meant something." ITB Asia this week will be the place to seek out those authentic experiences. — Ian Jarrett, Editor-at-large Take a walk on the tech side The talk about tech continues on its surging momentum this year with a heavyweight line-up of noteworthy keynote speakers from Facebook, Microsoft and Trip.com, among others. With high-level C-suite fireside discussions to get things started, the sparks of innovation are being set at ITB Asia and pave the way for engaging interactions for the next few days. But the conversation on technology is evolving from that of being just industry disruptors to how it has become industry integrators and facilitators. Technology enables the betterment of experiences, operations and services in many ways. More importantly, it sets the foundation for companies striving to reach out to an increasingly elusive (and fickle) consumer market that has so many choices at hand. That means providing the big data intelligence that boosts marketing strategies. More than just a platform for bringing industry players together to connect, ITB Asia revs the engine for economic growth by spurring ideas for business growth. — Esther Faith Lew, Editor-in-chief

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