Customer Case Studies

Traction on Demand


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© 2018 Sage Intacct, Inc. All rights reserved. 877-437-7765 Company Overview Based in Vancouver, Traction on Demand is one of North America's largest dedicated Salesforce consulting and application development partners. Traction supplies professional services and develops innovative cloud technology solutions and applications for North America's largest and most inuential brands, as well as hundreds of small and medium-sized companies. To learn more, visit Executive Summary Previous Soware: • Intuit QuickBooks Results with Sage Intacct: • Insights and scalability amid 200% revenue growth in recent years • Monthly invoicing accelerated by 60% • Cash forecasting accuracy improved from 10% to 3% • DSO cut from over 50 to 42 days, opening new cash ow Challenges In Pursuit of Business Eciency and Reliable Financials Traction on Demand, one of North America's largest dedicated Salesforce consulting and applica- tion development partners, has grown its revenue 200% in the past three years while expanding its workforce from 150 to nearly 500 employees. That rapid growth brought new business complexity to Traction on Demand, which has handled more than 4,700 Salesforce implementations for custom- ers. It was time for the Vancouver-based company, named several times to Deloie's Technology Fast 50 and Fast 500 lists, to step up to an agile nancial management platform that could deliver the scale and visibility the business needed. Data disconnects between QuickBooks and Traction on Demand's own Salesforce system meant a high manual workload for the nance team. Two full-timers needed 24 hours over three days for routine invoicing because of double data-entry between QuickBooks and Salesforce for routine in- voicing, leaving lile time for higher-level strategic work that could benet the business. Worse still, the company lacked a single source of reliable data across multiple systems and eight business entities, including oces in Houston, Montreal, and Toronto. Managers debated whose numbers were correct rather than making informed, data-driven decisions. "Lack of integration caused a lot of manual work for my team," said Corinne Hua, who spearheaded a move to cloud-based accounting and nance upon joining Traction on Demand as its CFO in September 2015. "It was impacting the business because our applications were siloed and we didn't have consistent data in our systems." An upgrade to Sage Intacct solved those challenges while delivering groundbreaking eciency and insights. And it's helped Hua achieve her goals of trans- forming the nance team from back-oce number-crunchers into a true strategic partner to the business. Solutions Faster and Smarter with Integrated Financial Management Traction on Demand evaluated NetSuite, Microso Dynamics GP, and other products before selecting Sage Intacct. Sage Intacct's strong revenue recognition capabilities, contracts module, out of box Salesforce integration, cloud platform, and product roadmap were top considerations. Plus, an open API that would make it easy for Traction on Demand to build custom integrations between Sage Intacct, Salesforce, and other applications was a key dierentiator. "Sage Intacct has a great API that's very current and easy to leverage, and integrations with best-of-breed solutions are very important to our success," Hua said, noting the selection involved both business and IT decision-makers. "We knew that Sage Intacct could meet all of our nancial needs." In Pursuit of Business Eciency and Reliable Financials Traction on Demand C A S E S T U D Y

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