Customer Case Studies

www.sageintacct.com 300 Park Ave #1400 San Jose, CA 95110 877-437-7765 Copyright ©2018, Sage Intacct, Inc. All rights reserved. Sage Intacct is a registered trademark of Sage Intacct, Inc. Rev: SI_Case_Study_RapidRatings_Updated | January 14, 2019 3:58 PM I n P u r s u I t o f B u s I n e s s e f f I c I e n c y a n d r e l I a B l e f I n a n c I a l s Traction on Demand's nance team is today running far faster and smarter than before. Sage Intacct integration with Salesforce, based on Dell Boomi's cloud integration platform, has elimi- nated manual work, streamlined processes, and ensures a consistent set of business-ready, re- al-time data. For instance, contracts that start in Salesforce integrate bi-directionally with Sage Intacct and a FinancialForce professional services automation (PSA) application. That's helped cut monthly invoicing time by 60%, from 24 to ten hours – despite growing volume. The monthly close has accelerated from seven to ve days, even with the addition of multiple new entities since going live, while days sales outstanding (DSO) has dropped from more than 50 days to 42, opening additional cash ow. Cash forecasting accuracy has improved markedly, from about 10% to 3%, providing new cash availability insights for hiring and other growth initiatives. "Because of our integrated solution, we're able to forecast our cash with a fair bit of precision, and that's prey phenomenal because cash is one of the hardest things to forecast," Hua noted. And Traction on Demand is seeing new process automation eciencies by integrating Sage Intacct with an Anytime Collect AR application, Adaptive Insights for planning and forecasting, and Avalara for sales tax automa- tion. New apps in the pipeline for HR, payroll, and time and expense management will connect with Sage Intacct as well. Results Transformation into a Strategic Business Partner Extensive use of Sage Intacct dimensional reporting, and dashboards reecting key metrics, has elevated visibility across the business. For instance, personnel can now track performance vs. targets, as well as progress toward bonus payouts. That's proved to be a powerful incentive. "What's awesome is that in recent quarters we've consistently hit or exceeded our targets be- cause everyone's working toward the same goal," Hua said. "You want to measure what maers to people, and Sage Intacct helps us do that." Using Sage Intacct as the system of record in a best-of-breed environment has also had a big impact on decision-making. With reliable data, Traction on Demand was able to make an informed decision to open a new oce in India, helping address the IT talent shortage in North America. It's a wholesale turnaround from the QuickBooks days. "We're a very data-heavy com- pany running the business on metrics, but before we'd argue over numbers," Hua said. "Once we had Sage Intacct and integration across the business, the conversation immediately changed to, 'How do we make the right decision based on this information?'" For Hua, with two decades in nance leadership roles at technology companies, the greatest satisfaction comes from transforming Traction on Demand's nance function into a valued business partner. "I came in with a passion for nance to partner with the business and evolve into the new world of the CFO," Hua said. "Our nance team has come a long way to become a strategic partner to the business, and Sage Intacct has been critical in that evolution." It's also shied the mindset of nance team members, who used to measure success by how hard they could work. Now, it's about working smarter. As Hua put it, "I'd rather us do great work and have a real impact on the business than be proud of the fact that we worked 10 hours a day for 10 days straight." Our nance team has come a long way to become a strategic partner to the business, and Sage Intacct has been critical in that evolution. Corinne Hua, CFO, Traction on Demand

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