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PRESENTS FOOtball: news and notes Link t purdu o 2012e's seaso statsn Ticket Plan Aims To Increase Revenue BY GOLD AND BLACK STAFF fans to in its goal AskingPurduea help setfootball of building better program, has up its "Legacy Fund" to increase potential for revenue. Though the athletic department did not increase its season ticket prices for 2013, the overall cost in two seating areas is up. On Tuesday, athletic director Morgan Burke revealed a plan that announced a $250 fee per ticket, per year for seats in "prime" locations between the 35-yard lines and a $100 fee for "sideline" seats. Factoring in potential tax benefits as charitable donation deductions and a decrease in the cost of a season ticket for the "prime" seats, that's a $106 increase per ticket, per year. For the "sideline" season tickets, which didn't decrease, it's a $76 increase with the extra fee. Season tickets for both "prime" and "sideline" seats are $273, before the fund fee is tacked on. finding ways to see what we can do to re-allocate resources." Season tickets go on sale Thursday and Purdue is hoping to boost its total from 2012. Then, it sold about 27,000, continuing a decline over the past several years. Burke has since fired Danny Hope and hired Darrell Hazell, and Burke said he thinks that's bolstered excitement around the Boilermaker program. But Burke says he couldn't wait to see if that would immediately lead to an increase in sales before making a move to increase revenue in that area. "I've got to pay the bills," Burke said when asked why he made the decision to create the Legacy Fund now. "I know people say, Kyle Charters Athletic director Morgan Burke and marketing and ticketing director Chris Peludat discuss Purdue's new "Legacy Fund" ticketing plan on Tuesday. Those two sections account for 22 percent of the stadium's capacity and 47 percent of the season-ticket base from 2012. The fees were prompted by an increased commitment to the football program that has included a $16 million investment over the past five seasons, Burke said. Recently, that included an additional $2-plus million for football coaches salaries. "What we're asking people to do is give us some level of assistance," Burke said. "We've found a way to probably eat two-thirds of the issue and we're looking for the masses to help us with the remaining third. "We want people to understand that we're not asking them to do something without any prior investment on our part, nor are we asking people to invest without us Luke Trimmer—Lewisberry, Pa. Civil Engineering Luke is one of 14 members of the men's swimming and diving team to earn academic All-Big Ten honors on the Fall 2012 semester. In all 51 Boilermaker fall 2012 athletes earned this distinction. GoldanDBlack express • volume 23, express 20 • 22