I S Y O U R S O F T W A R E C O M PA N Y O U TG R O W I N G Q U I C K B O O K S ? 5 S I G N S I T ' S T I M E TO M O V E
Sign 4: Your Reporting is Delayed
Can't move on opportunities
Reporting delays mean that decisions can't be made quickly,
and opportunities may be missed.
Reports look backwards
To make be er business decisions, you need to predict where
the business is going, not where it's been.
No time for analysis
Too much manual prep means less time to analyze the data to
understand the causes and impacts.
Opportunity cost of high value staff
Spending an additional two weeks a er the close on report
prep uses valuable resources that could be be er utilized.
Challenges
"I pulled an all-nighter (again!) pu ing together reports for investors"
Since revenue is outside of QuickBooks and must be manually imported, it delays
the close as well as GAAP reporting. If your close takes three weeks, which is
typical for customers that we talk with, your reports are delayed by that much.
But that's not the worst part.
Your executives, board, and investors want SaaS metrics such as customer
monthly recurring revenue (CMRR), customer acquisition cost (CAC), and churn.
If it takes two weeks to crunch these numbers a er the close, there's o en li le
time for analysis before you need to deliver the metrics.
