Case Studies

Case Study - Creative/Back Office

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A TESTIMONIAL: Dex Media selected Personiv for a signicant outsourcing partnership designed to help Dex Media transition to a leading digital media provider. Flexible, Trusted PARTNERSHIP As the incoming Executive Vice President of Operations at Dex Media, John Wholey was looking for an outsourcing partnership that would allow his company time and flexibility to review, reflect and re-organize. Dex Media had been outsourcing with a well-known, leading India-based BPO for over 10 years. When John Wholey joined the company as EVP of Operations, he needed a partner who would offer him flexible solutions while he reviewed the current operations and planned for the future desired state. The BPO service Dex Media was using had rigid processes and contracts that did not provide Wholey the type of partnership he was seeking for the next phase of the company. Enter Personiv. With a 30-year history of innovating outsourcing solutions, the flexible and scalable capabilities of Personiv attracted Wholey to work with Personiv CEO, David Lesniak on next-level plans for Dex Media. Personiv responded quickly to the need for a program review and provided cost-effective solutions for several key areas of business for Dex Media, including back office, graphic design, digital solutions, and sales support. "The efficiencies and cost-savings we've realized with Personiv have allowed us to reinvest capital in our business to grow teams and new lines of services for our SMB customers," Wholey said. Spinning up programs with as few as two Personiv team members, the partnership quickly grew to a ramp up of 700 full-time employees (FTEs) within one year. During the transition, the Dex Media program managers did not lose productivity momentum, and experienced high-quality output that met or exceeded SLAs. $2B full-service media company offering integrated marketing to hundreds of thousands of SMBs 8601 Ranch Road 2222 Bldg. 1, Suite 100 Austin, TX 78730 844.628.3614 | AUSTIN | COIMBATORE | MANILA | SYDNEY Their team is our team. They are a seamless extension of our business and we maintain strong relationships with our Personiv team. John Wholey / EVP Operations, Dex Media Personiv is an integral part of how Dex Media does business. Graphic Solutions: Print ads and directory book pagination Digital Solutions: Website design, business listings management, and social media support Back Office Solutions: Data entry and reporting, Ecommerce transaction support, call monitoring and reporting Contact Center Solutions: Sales support, lead generation, and customer service

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