FASHION
20 www.guestlist.net
Issue 48 / 2013
H&M NEW BRAND:
OR OTHER STORIES
Finally, its coming ! This Spring the Swedish Fashion giant H&M is launching its brand new line, & Other Stories. More luxurious,
this new brand will be welcomed in different European countries like Barcelona, Berlin, Copenhagen, Milan, Paris and Stockholm.
including a shop on London's very own Regent Street, and e-commerce site.
"All of us at & Other Stories are
thrilled to open our first stores in
some of the major European cities
and we are looking forward to
offering our collections to an even
broader audience through stories.
com," said head of & Other Stories
Samuel Fernström. Unlike its rather
more conventional sister, COS, &
Other Stories will be a woman-
only affair; ranging from masculine
tailoring to feminine chic and
designed to provide endless styling
choices. And the best part? The
price will remain as affordable as it's
boss, H&M. Created by two design
studios, one in Paris and the other in
Stockolm, this new line, comprising
women's shoes, bags, accessories,
beauty products and ready-to-
wear, is about to become a whole
new part of the Fashion history.
Find more about & Other Stories
on : www.stories.com
