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WHO PARTICIPATED:
KEY TAKEAWAYS:
DATA DRIVES DECISIONS. 53% cite using data analytics for decision making as a top priority.
OPTIMISM IS HIGH. 76% consider their marketing data and technology strategy to be somewhat or
very successful.
INTEGRATION LAGS. 50% identify integrating data across more technologies as their
biggest challenge.
THE MOOD IS CAUTIOUS. Only 25% are focused on next-wave innovations such as predictive
marketing and AI.
33% 52% 15%
43% 34% 23%
100%
Enterprise
(500+ employees)
SMB
(50 - 500 employees)
Micro-Business
(50- employees)
B2B B2C B2B/B2C
Manager/Director/VP
