Editor���s Note
Inventing events
When we talk about planning for events,
we are talking about creating a journey that
transcends all aspects; from the birth of an idea
to market, collaborations, venues, constructions
and even flights. What do we look out for when
planning an incentive programme or a large scale
conference? Are there tools that we can use as
a guide or a checklist to make sure that we are
on the right path? In this issue, we take a look
at the tips and tricks as well as examples of such
successful events.
Essentially, it is about inventing a product
and delivery of a service. For event planners, it is
about creating and adjusting to suit a target market. It is also about injecting
new elements, putting forth a twist in a corporate meeting, introducing a
comic relief or an element of fun to play the X factor. Find out more from our
contributor on how to break away from the usual set-up for your corporate
meetings and avoid falling into the same old routine.
Speaking of new ways, this issue also covers the revitalisation of the Royal
Caribbean���s Legend of the Seas and new form of transportation service, made
available in the Kingdom of Bhutan. Do look out for something new on or
website, where we will be promoting our Appointments and Jobs Listing page to
get you connected with the latest available postings in the trade. Events
Melissa Tizi | Editor, Events Asia
melissa.tizi@contineomedia.com
Front page photo credit: Kuala Lumpur Convention Centre
A Spaghetti Space Chase
Editor���s Note
Inventing Events
2
News
Private jet services in Bhutan
Iskandar is next for Ascott
3
3
Feature
Behind the scenes
Break away
4
6
People
An i nterview with Andrew Stephen
Meier appointed as senior VP at GHM
Tan is Metrojet���s director of commercial business
The Stafford London appoints new GM
8
9
9
9
Cruise
Silver perspectives
A US$50 million revitalisation
10
10
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February 2013
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2
If you���d like to revive your childhood dream of meeting Elmo or Cookie
Monster face to face, the Universal Studios Singapore is where you should head
to.
The newest and world���s first Sesame Street theme park ride is coming to
town. Now, we can really tell you ���how to get to Sesame Street��� when the ride
opens there on March 1, 2013.
The Southeast Asia���s premier theme park will be the world���s first fully
immersive Sesame Street indoor themed ride to be enjoyed by the whole family
together, taking guests on an outer space adventure with Elmo and friends.
Bringing the beloved children���s television programme to life, the Sesame
Street Spaghetti Space Chase will feature a zany science-fiction inspired plot,
coupled with signature Sesame Street comedic style and music. Celebrating
the launch of the ride, the park will host a special Sesame Street Carnival from
March 1 to 3, 2013. Events
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Events Asia is published 12 times a year by Contineo Media Pte Ltd, located at 67 Ubi Avenue 1 #06-06 StarHub
Green, North Wing Singapore 408942. All rights reserved. Please address all subscription mail to the above address,
or Fax +65 6521 9766. Volume 3, Number 2
