11
NEXT STEPS
If you're ready to put the power of personas to work for you , we hope this ebook has given you
some good ideas and a solid foundation to build on .
If you p lan to develop personas you rself and you're looking for more on the subject ,
we recommend:
S Jod i H arri s's H ow to Create Easy, Yet Actionable, Content M arketing Personas
S Ardath Albee's Intelligent G uide to B uyer Personas
S Adele Revella's B uyer Personas
If you'd rather leave it to the exper ts , talk to u s! DemandL ab has developed personas for a
wide range of B2B organizations , along with buyer journeys and other foundational elements
of an effective marketing strategy.
p 267.297.2192
e contact@demandlab.com
www.demandlab.com
D e m a n d L a b is a te c h n o l o g y-fo c u s e d m a rketin g c o n s ulta n cy th at ac c e l e rate s reve n u e fo r its c li e nts th ro u g h
c u sto m ize d strate g i c s o luti o n s . Le a rn m o re at d e m a n dl a b .c o m .
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