M A K E T H E CAS E FO R C O N T E N T M A R K E T I N G
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But there are key elements that need to appear in every successful, persuasive
case. These are the three P's—PURPOSE, PROOF, and PEERS, and we'll
explore each one in detail in this guide.
THE 3 P'S OF EVERY SOLID CONTENT MARKETING CASE
Every marketer's organization is unique, and every case for content marketing needs
to be unique. In fact, we wrote this guide because we saw so many one-size-fi ts-all
cases that were never going to do a good job of convincing the intended audience.
When you can connect content marketing to your organization's purpose,
prove that content marketing has the potential to support that purpose, and
demonstrate that your competitors are already surging ahead, you have a
strong and compelling argument.
PURPOSE
Why should your company invest
in content marketing? What
business challenge will it address,
or what goal will it help you
reach?
PROOF
What proof do you have that
content marketing will deliver on
the goal your company is trying to
achieve?
READY TO BUILD YOUR CASE?
LET'S DIVE IN.
PEERS
Are your marketing peers and
industry competitors using
content marketing? Is your
company losing ground?
