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Everything is Possible: 2017-18 Year in Review

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2 2017-2018 Year in Review From the Executive Director Dear colleagues, Here is your annual EMA Year in Review — an online record highlighting our many shared achievements. In this volume, we look back over the last academic year (2017-2018) and its highlights. As you may recall, EMA's 2017 annual conference in New Orleans was jubilant; its theme, Everything is Possible, was on full display with the 1,007 attendees/change makers there. During the year in which EMA celebrated its 60 th anniversary, it seemed fitting to acknowledge the collective impact of those gathered in New Orleans. While there, we reveled in the hard work and the incredible satisfaction of enrollment management, and celebrated our collective role in changing the lives of young people, who in turn change the world. That theme was present in so many of the initiatives that occurred during 2017-2018. Last year, we released the recommendations from EMA's Think Tank on Enrollment Management, and those ideas are now percolating and moving into EMA's next strategic plan. Our Admission Leadership Council took to heart the recommendations surrounding diversity and inclusion, and focused their spring 2018 meetings across the country on our roles as enrollment leaders working against bias and building inclusive communities. During FY 2018, over 750 of you answered our call for data as we rolled out our third state of the industry survey (SOTI). This report, which will soon be sent to your school, allows EMA to trend watch over time. We also released parent research during this year, which has helped school enrollment leaders sharpen messages and practices to meet the needs of the modern family. In 2018, our assessment research collaborative (nicknamed G32+) watched as a new admission tool was released! The Character Skills Snapshot, an online assessment with scientific psychometric design, allows enrollment leaders to measure skills which matter to success in our schools. During year one, over half of our members accepted Snapshot data reports and numerous admission and enrollment leaders reported that character data were changing conversations (for the better) in their selection processes. Others reported value in having these data as part of a robust orientation of new students, matching them with strong advisors and building balanced classes. These highlights are happy reminders of a year filled with hard work and progress. As a person whose life was changed by attending an independent school and as a parent whose child's life was so changed as well, let me offer my gratitude to all of you. #EverythingisPossible because of the work that you do. Enjoy this report and let's keep working together to advance our industry and serve our society which desperately needs educated, character-focused young people committed to a just world. It's my honor to represent and advocate for the work of enrollment leaders in our association! Heather Hoerle, Executive Director, The Enrollment Management Association

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