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Cornerstone HR Software Case Studies

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Earl Nightingale, the renowned American writer and radio host once said: "The biggest mistake that you can make is to believe that you are working for somebody else." He was ahead of the gameā€¦ he died in 1989 and it's only in the last few years that his ethos has become accepted amongst the working population. The technological revolution, globalisation, economic uncertainty, political activism and the proliferation of social media have all created an environment where job security is a thing of the past and where the trust that employees once had in their employers is steadily diminishing. In this landscape, a combination of self-interest and social awareness dominate. Candidates are asking more than ever 'what's in it for me?', they're asking 'what's in it for society?' And each and every job has to represent a stepping stone to their life-goals. Perhaps that's why, according to the US Bureau of Labour Statistics, the median number of years that wage and salary workers currently work for their employer is just 4.6 years. 1 And it's even less for 25-34 year olds. The bottom line is that it's no longer enough for recruiters to advertise a job if they want to win and retain talent. You have to sell a dream that focuses on trust, respect, mutual benefit and social impact. And crucially, if you want to attract and retain the best, you have to live and breathe that dream. If you don't, talent will soon see through you. In this challenging environment, we look at how businesses need to sell themselves to candidates and how they have to look harder and further to find the best talent. Candidates are asking more than ever 'what's in it for me?'

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