We help business-to-business (B2B) and consumer market (B2C) businesses gain a competitive
advantage by connecting their top and bottom line revenue across marketing, sales, and customer
success. We do so by creating clear sightlines across organizational silos, enterprise architecture, data
resources, and customer journeys.
We call this a Revenue Ecosystem™ Framework because it unites your organization's greatest assets—
people, processes, technology, data, and experiences—within a digital ecosystem that supports insight,
agility, and collaboration at every step.
The revenue ecosystem connects the organization's greatest resources—
people, processes, technology, and data.
T H E R E V E N U E EC O SYST E M™
A FRAMEWORK FOR DIGITAL TRANSFORMATION
Setting the strategy
The first three steps in the revenue ecosystem framework are related to the planning processes that result
in a blueprint that you can use to implement your growth engine.
Revenue growth
Every business exists to generate revenue, and revenue is
driven by the customer journey. Re-envisioning that journey
transforms the organization's revenue potential..
Digital transformation
Transformation requires marketers to redefine their own
role and the role that digital tools and strategies play in their
organization's ability to attract and empower customers.
Data Model
Creating a data model that enables the entire organization
to collect, share, and analyze customer data provides the
blueprint for the implementation of the revenue engine.
