Solution Sheets

DemandLab - Info-Sheet - Maturity Model

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M A R K E T I N G M AT U R I T Y M O D E L FO R G R OW T H BENCHMARK AND OPTIMIZE YOU R MARKETING PERFORMANCE Every marketer needs the answers to two question: where do I need to focus my efforts today? And how do I prepare for tomorrow? The DemandLab Marketing Maturity Model uncovers the answers. DemandLab's proprietary maturity model is a matrix tool that normalizes the range of marketing performance and visualizes the ideal next steps to support balanced, impactful growth. The model determines your organization's maturity across the three essential capabilities that support every marketing endeavor: technology, data, and content. We conduct a deep inventory and analysis to plot your capabilities against a five-level scale to show you how you compare to your peers, identify the gaps that are impacting your performance, and show what you need to do in order to reach the next level. The DemandLab Marketing Maturity Model Analyzes Three Capabilities: DISCOVER YOUR PATH TO GROWTH The DemandLab marketing maturity model gives you a deep understanding of your current state, a detailed view of the goals you need to achieve, and a step-by- step plan for reaching them. ESTABLISH BENCHMARKS We measure your maturity across 75+ variables to determine your current capabilities and performance levels. UNCOVER THE GAPS We conduct a gap analysis to show you where your maturity levels are misaligned with business growth goals and strategic priorities. IDENTIFY NEXT STEPS We provide a roadmap to guide you through the next logical steps towards strengthening your marketing capabilities and reaching the desired level of maturity. Technology Does your technology support the customer journey and business growth? Content Does the content journey support customer engagement? Data Does your data deliver customer and performance insights?

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