Introduction
How We Understand Content Experience
Insights
Environment
1. Content Placement
2. Background Images and CTAs
Structure
3. Menus and Navigation
4. Tagging Content
5. Categorizing Content
Engagement
6. Gating Content
7. Contextualizing CTAs
8. Artificial Intelligence
Conclusion
Appendix
A Letter from the Data Science Lead
Methodology
6
8
10
12
12
22
28
48
72
28
48
78
36
42
54
80
66
82
