THE CONTENT EXPERIENCE REPORT
LETTER FROM
THE DATA
SCIENCE LEAD
Over a year ago, coming to the
field of content marketing as a
stranger, I saw a very exciting
field. Over the last decade, con-
tent marketing has turned into an
indispensable part of the mar-
keting arsenal. At the same time,
the impact of content is difficult
to measure, quantify, and identi-
fy. As such, there is much to be
done in terms of data science in
content marketing.
Content marketing is relatively
old by digital marketing stan-
dards. However, measuring and
quantifying content marketing is
just starting. This ebook contains
one of the first attempts at using
data to discover the best practic-
es in content marketing.
At Uberflip, we serve hundreds
of professional company blogs
to millions of visitors every year.
Most of these visitors are business
professionals, giving us a unique
view of what professional visitor
behavior looks like. Using this ad-
vantage, we wanted to describe
