THE CONTENT EXPERIENCE REPORT
UBERFLIP
Our data comes from data collected by
Uberflip's proprietary data collection en-
gine, as well as from our partner, Bom-
bora. While collecting data is important,
it is also important to choose a relevant
and clean sample. From the various cus-
tomers we serve, we chose a relevant
sample of mostly B2B customers and
active content hubs. So this data and the
results based on it come from the efforts
and results of marketing professionals
like you.
Web data is reputedly noisy—the data
has quite more unexplained statistical
variation than variation attributable to our
inputs. As one of our marketing profes-
sionals put it, the data is "wobbly" from
week to week or from month to month.
As part of the effort to filter out this sta-
tistical noise, we find that it is important
to look at not just weeks and months,
but full quarters. For this ebook, we used
at least six months of data. This gives
METHODOLOGY
