e contact@demandlab.com
www.demandlab.com
DemandLab is a technology-focused marketing consultancy that
accelerates revenue for its clients through customized strategic solutions.
Learn more at demandlab.com.
COMP ONENT CHECK FOR...
Call to
action
(CTA)
Does the email include a CTA?
Does it use action verbs ("Download the ebook," "Save your seat")?
Does it clearly describe what the recipient will get or where they will go when they click?
Is more than one prompt included (a text link embedded in the body copy plus a CTA
button, for example)?
Is the CTA button in a high-contrast color, and is the button text legible (dark text
against a light button or light text against a dark button)?
Alt text
Has alt text been assigned to every image included in the email? (This provides context
for recipients whose email clients block images and those with visual impairments.)
Has alt text been assigned to all CTA buttons and social sharing buttons?
Layout
Does the email follow a single-column format? (Multi-column content can render
poorly on mobile screens.)
Images
Do images account for no more than 25–50% of the total email content? (This helps to
avoid spam filters.)
Are images uploaded at twice the size of the intended display to ensure they remain
crisp on High DPI or "Retina" devices? (See instructions.)
A/B
testing
Has an A/B test been selected for this email send? (This step is optional, but
recommended if the size of the send list supports it. This SurveyMonkey tool can help
you calculate your sample size.)
Review
Have all the links been checked?
Has the text been proofed by someone other than the writer?
Was the email tested on multiple devices and clients using a tool such as Litmus or
Email on Acid?
