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DemandLab - Info Sheet - Content Marketing Services

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Need to establish or elevate your market position? Generate more leads? Increase conversion? Accelerate the pipeline? Empower your customers? The right content is the key to success. We help you develop your content strategy, create content with impact, and measure content performance. C O N T E N T M A R K E T I N G ENGAGE . INFORM. INSPIRE . DemandLab's content marketing services help you develop and distribute content that measurably grows market share, drives conversion, and delights your customers. ACCELERATE SUCCESS • Align strategy with business goals • Understand and engage your audience • Resolve content quality issues • Scale content creation capabilities • Optimize and measure impact "The award-winning work DemandLab produced for us built awareness internally for the marketing team and the power that we are." Lauren Weiner Executive Director, Marketing, IHS Markit CUSTOMER PROOF Develop a clear purpose, an ambitious vision, an authentic voice, and an achievable plan for your marketing and sales content. Personas - Channel Strategy - Content Themes - Key Messaging - Brand Voice Content Strategy We fill your channels with relevant, engaging content to support every stage of the customer journey and enrich every touchpoint. Ebooks - White Papers - Reports - Articles - Blogs - Videos - Podcasts Interactive Content Content Creation We evaluate your content assets, identify gaps and opportunities, and help you optimize and measure performance. Content Assessment - Content Alignment - Quality Enablement Measurement and Optimization Content Performance

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