T H E U LT I M AT E M A N AG E D S E RV I C E
P R OV I D E R E VA LUAT I O N K I T
Finding the perfect partner to help you achieve greater success in
marketing is no easy task . But once you know the right questions to ask ,
it gets a lot easier.
This DemandLab kit will help you evaluate potential marketing automation
partners and identify the best choice for you and your organization.
EVALUATION KIT
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Choosing your partner
As marketers, one of the most important things
we can do is to marshal our resources effectively.
There isn't a single marketing professional
who isn't challenged by competing priorities or
frustrated because the resources needed to seize
a great opportunity just weren't there.
Projects pile up, budget is limited, time is scarce
and your team becomes overwhelmed. These are
non-negotiable realities. But how do you make
sure you're putting your reputation, goals, and
revenue potential in the right hands?
Choosing the right marketing automation partner
is a big step and one size never fits all when it
comes to managed services. Your organization
is unlike any other, and your needs and priorities
are unique. Your company may be large or small.
Your market may be local or global. Your in-house
design capabilities may be robust or nonexistent.
And your experience with marketing automation
may be extensive or minimal.
Wherever your priorities lie, the greatest value
comes from a long-term partnership. Just like any
relationship, the ones that go the distance will
always outshine the short-term "flings." Depending
on your objectives, managed services can free
you and your team to focus on areas of strength,
or it can provide an opportunity to enhance your
knowledge, explore new disciplines, and acquire
new skill sets.
The Ultimate Managed Service Provider Evaluation Kit | Page 1
HOW TO USE THIS KIT
Step 1
Review the complete list of questions below, which
are grouped according to different themes ("Values,"
"Strategic Capability," etc.). For each theme, use the
"My Critical Need" column to check off the items that
are most important to you. Then, add a checkmark or an
'X' to track each agency's ability to deliver in the most
important areas.
Step 2
When you've evaluated your critical needs and each
agency's capabilities, add up the number of check marks
in each column. The agency with the score closest to
your total Critical Needs score will be the agency that
aligns most with your needs.