Northstar

CHENGDU MS. FREDA HUA Business Development Manager T: +8628 6132 6795 chengdu@myceb.com.my 18 | MALAYSIA The winning logo incorporates various recognisable icons of Malaysia such as the hornbill, the hibiscus, the wild fern and colors of the Malaysian flag. Together, they represent the diversity of Malaysia's culture, heritage, flora and fauna as well as experiences offered as a holiday destination. Visit Malaysia 2020 is the latest in the series of the Visit Malaysia campaign. It was launched in line with the Malaysia Tourism Transformation Plan goals of welcoming a total 30 million tourists to Malaysia and registering RM100 billion in tourist receipts by the year 2020. The campaign focuses on sustainability of tourism, arts and culture. VM 2020 aims to unite all industry players in achieving this common goal, whilst simultaneously attracting tourists from all over the globe to experience first-hand the warm hospitality and numerous tourist attractions Malaysia is well-known for. Post your experiences and check out VM2020 excitements via official hashtags #vm2020, #VisitMalaysia2020 and #MalaysiaTrulyAsia. For more info, please visit www.malaysia.travel Malaysia Airlines, AirAsia, Firefly and Malindo Air are partnering in promotional efforts for VM2020 via roadshows, digital marketing, and familiarisation trips. Tourism Malaysia and Malaysia Airports Holdings Berhad (MAHB) are receiving strong support from various international airlines via partnership with Malaysia Airlines, AirAsia, Malindo Air, Qatar Airways, Korean Air, Turkish Airlines, Etihad Airways, China Southern Airlines, Scoot, Mahan Air, Air Busan, Condor and Air Arabia, further enhancing Malaysia's connectivity to the world. Malaysia is a country where one can experience a multitude of cultural celebrations and festivals almost every month of the year. Among the must-see events during VM 2020 are the Malaysia Open House (Chinese New Year, Aidilfitri, Deepavali and Christmas), Thaipusam, Tadau Kaamatan and Gawai Festival (Harvest Festival), George Town Festival, Rainforest World Music Festival, Regatta Lepa and Selangor International Indigenous Arts Festival, to name a few. An additional six entry points across Malaysia offer Visa on Arrival (VOA) facilities for China and India nationals to ease entry into the country. This brings the total to 13 entry points for the two countries. Visit the Immigration Department of Malaysia website for more info: www.imi.gov.my. Q: THE WINNING LOGO OF VM2020 Q: WHAT IS THE VISIT MALAYSIA 2020 CAMPAIGN (VM 2020)? Q: HOW ABOUT SOCIAL MEDIA PLATFORMS? Q: WHICH AIRLINE COMPANIES SUPPORT VM 2020? Q: WHERE HAS VM 2020 BEEN PROMOTED? Q: WHAT ARE THE SIGNATURE EVENTS FOR VISIT MALAYSIA 2020? Q: ANY PRACTICAL MEASURES TAKEN TO INCREASE VISITOR ARRIVALS? BE ING MS. GRACE QU Business Development Manager T: +8610 6430 1838 beijing@myceb.com.my GUANGZHOU MS. JANET HUANG Business Development Manager T: +8620 8735 6717 guangzhou@myceb.com.my MyCEB OVERSEAS REPRESENTATIVE SHANGHAI MR. EASON GU Business Development Manager T: +8621 6385 8586 shanghai@myceb.com.my Led by YB Datuk Mohamaddin bin Ketapi, Minister of Tourism, Arts and Culture, Malaysia showed its strong presence at the 38th ASEAN Tourism Forum (ATF) in Ha Long Bay, Vietnam in January 2019. In March 2019, Malaysia took the opportunity for promotions with its timely role as Official Partner Country at Internationale Tourismus-Börse Berlin (ITB Berlin), reaching out to key decision makers and top industry players. Additionally, Tourism Malaysia works with various agencies under the Ministry of Tourism Arts, and Culture Malaysia (MOTAC) and relevant ministries as well as organisations to co-promote the campaign locally and internationally. MALAYSIA CONVENTION & EXHIBITION BUREAU – Head Office Level 20, Menara 2, Menara Kembar Bank Rakyat, No. 33, Jalan Rakyat, 50470 Kuala Lumpur, Malaysia. MS. TAN MEI PHING Director - Business Events T: +603 2264 3000 sales@myceb.com.my www.myceb.com.my LET'S CONNECT VISIT MALAYSIA 2020 FAST FACTS

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