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www.demandlab.com
DemandLab is a technology-focused marketing consultancy that accelerates
revenue for its clients through customized Revenue Ecosystem™ solutions.
Track, split test, and monitor
performance of Marketo
campaign activity.
PERFORMANCE
Marketo + Google Analytics
REVENUE
VISIBILITY
See individual lead activity
related to Marketo campaigns.
See actions taken by leads
(page visits, forms filled, etc.)
on a specific day.
Attribute revenue to Marketo-
based marketing activities
and calculate partial ROI on
Marketo campaigns.
+ Achieve end-to-end revenue attribution for all digital
marketing strategies. Attribute ecommerce revenue, track
partner commissions and referrals, and calculate ROI
across all digital marketing campaigns.
+ Track, split test, and monitor performance of all digital
engagement methods, including campaign, website, social,
and interactive content. Manage, analyze, and optimize
organic and paid search.
+ Follow the customer journey across every digital
platform, including web domains, search, social, and
interactive. Even offline touchpoints, such as point-of-sale
and television ad tracking, can be included. See actions
taken by leads (page visits, forms filled, etc.) across multiple
days. See lead activity individually and aggregate it to
analyze behavior patterns.
Explore the potential
What could your marketing team accomplish if they were able to see the broader impact of their marketing efforts and the
actions of every lead in high fidelity? We invite you to find out. Talk to a marketing technologist at DemandLab to see how a
deep Google Analytics–Marketo integration could bring your market into focus and support your revenue goals.
contact@demandlab.com | 267.297.2192
Elevate your marketing practice and connect marketing activities to revenue with greater accuracy and confidence.
Google Analytics enriches and extends Marketo's capabilities, enabling you to see more, track more, and connect the
activity on every channel to a revenue outcome.
THINK BEYOND THE CAMPAIGN
Deeply integrating Google Analytics and Marketo lets marketing break
through campaign constraints and leverage a wealth of data across
every digital touchpoint in the customer journey.