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DemandLab - Info Sheet - Google Analytics Marketo Integration

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Ipreo PCM Case Study | Page 2 p 267.297.2192 e contact@demandlab.com www.demandlab.com DemandLab is a technology-focused marketing consultancy that accelerates revenue for its clients through customized Revenue Ecosystem™ solutions. Track, split test, and monitor performance of Marketo campaign activity. PERFORMANCE Marketo + Google Analytics REVENUE VISIBILITY See individual lead activity related to Marketo campaigns. See actions taken by leads (page visits, forms filled, etc.) on a specific day. Attribute revenue to Marketo- based marketing activities and calculate partial ROI on Marketo campaigns. + Achieve end-to-end revenue attribution for all digital marketing strategies. Attribute ecommerce revenue, track partner commissions and referrals, and calculate ROI across all digital marketing campaigns. + Track, split test, and monitor performance of all digital engagement methods, including campaign, website, social, and interactive content. Manage, analyze, and optimize organic and paid search. + Follow the customer journey across every digital platform, including web domains, search, social, and interactive. Even offline touchpoints, such as point-of-sale and television ad tracking, can be included. See actions taken by leads (page visits, forms filled, etc.) across multiple days. See lead activity individually and aggregate it to analyze behavior patterns. Explore the potential What could your marketing team accomplish if they were able to see the broader impact of their marketing efforts and the actions of every lead in high fidelity? We invite you to find out. Talk to a marketing technologist at DemandLab to see how a deep Google Analytics–Marketo integration could bring your market into focus and support your revenue goals. contact@demandlab.com | 267.297.2192 Elevate your marketing practice and connect marketing activities to revenue with greater accuracy and confidence. Google Analytics enriches and extends Marketo's capabilities, enabling you to see more, track more, and connect the activity on every channel to a revenue outcome. THINK BEYOND THE CAMPAIGN Deeply integrating Google Analytics and Marketo lets marketing break through campaign constraints and leverage a wealth of data across every digital touchpoint in the customer journey.

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