Copyright © 2017 by DemandLab
All rights reserved. No part of the material protected by this copyright may be reproduced or uti-
lized in any form, electronic or mechanical, including photocopying, recording, or by any informa-
tion storage and retrieval system, without written permission by the owner.
Library of Congress Cataloging-in-Publication Data
ISBN-10: 0-692-93904-0
T h i s b o o k i s d e d i c a t e d t o a l l t h e u n s a t i s f i e d m a r ke t e r s w h o fe e l re s t l e s s
a n d h u n g r y fo r c h a n g e . I t 's t h o s e o f y o u w h o c o n t i n u e t o p u s h t h e
e n v e l o p e , b e l i e v e i n y o u r i m p a c t , a n d w e a v e t h i s n e w w o r l d t o g e t h e r
w i t h t h e o l d t h a t w i l l m a ke c h a n g e h a p p e n .
W i t h s p e c i a l a p p re c i a t i o n t o t h e D e m a n d L a b t e a m , a g ro u p o f i n c re d i b l e
p ro fe s s i o n a l s w h o c a re d e e p l y a b o u t t h i s v i s i o n ; a n d t a c k l e t h e s e
c h a l l e n g e s a r m i n a r m w i t h o u r c l i e n t s e v e r y d a y.
CHANGE AGENTS
The radical role of tomorrow's CMO
written by Rhoan Morgan and Eric Hollebone
