Issue link: https://read.uberflip.com/i/1199871
Industry News Updates from around the rink PHOTOS: COURTESY OF AMERICAN ATHLETIC, BLUE 42, MIKE CURTI THESE DARN BLEACHER HEATERS ARE SO EXPENSIVE TO RUN, WE'VE GOT TO FIGURE OUT A WAY TO OFFSET THE COST. I HOOKED UP THE ELECTRONICS OF A DOLLAR SLOT MACHINE TO THE BLEACHER HEATER CONTROLS. ONE SUN GETS ONE MINUTE OF HEAT. TWO GETS FIVE MINUTES AND THREE GETS TEN. I'M ON IT, BOSS! WHAT THE... HEAT!!! HEAT!!! HEAT!!! YEAH!! HEAT!!! HEAT!!! HEAT!!! SUN!! SUN!! SUN!! WHOOP! WHOOP! Happy 60th to American Athletic! , American Athletic celebrates their 60th anniversary in 2020, making them one of the oldest ice skate companies in the United States. In light of their celebration, they have announced release of their newest product innovation. American Athletic has developed an ice skate specifically for skaters in Learn to Skate programs. These skates are designed to support many skill levels so the student can wear them through many stages of growth. Michael Opalinski, director of product development said: "Over our 60 years of existence, growing the sport of skating has always been our top priority. This year we have decided to take the extra step in helping novice skaters get the skates they need, at the price they need." To learn more about American Athletics new discount program, contact them at (413) 967-3511 or michael@ americanathleticshoe.com. 2020 Social Media & Web Trends from Blue42 , There are more ways than ever to maximize your online marketing performance and when you consider some staggering statistics entering 2020, there are even more reasons. Each second Google receives more than 63,000 search queries. What are people searching for? When it comes to content, video is king with nearly 80% of people watching videos every week and almost 60% watching every day. Social media growth is equally impressive with more than 3.5 billion active social media users averaging seven or more social media accounts and spending more than two and a half hours a day on social media. Facebook alone has more than 1.6 billion people logging in daily. Questions about social media, websites and your business? Check out goblue42.com or email Greg Anzelc, greg@goblue42.com. 16 / JANUARY.FEBRUARY.2020 USICERINKS.COM RINK RANGERS by Mike Curti TH E O F F I C I A L P U B L I C AT I O N O F T H E U N I T E D STAT E S I C E R I N K A S S O C I AT I O N HOCKEY MAY/JUNE 2019 USICERINKS.COM , THE GARDEN ICE ARENA PROVIDES YEAR-ROUND ICE AND A PLACE FOR HOCKEY TO GROW Issue The Harvesting PLUS: REGIONAL TRAINING PROGRAMS REAL PROGRAMS: BLIND HOCKEY TH E O F F I C I A L P U B L I C AT I O N O F T H E U N I T E D STAT E S I C E R I N K A S S O C I AT I O N 2019 NARCE GUIDE ? HOW'S YOUR HIRING THE RIGHT SKATING COACH THUNDER , TRINE UNIVERSITY EXPOSING ICE TO RURAL INDIANA UCK , Air Quality TH E O F F I C I A L P U B L I C AT I O N O F T H E U N I T E D STAT E S I C E R I N K A S S O C I AT I O N FAITHFUL JULY/AUGUST 2019 USICERINKS.COM , AFTER NEARLY 100 YEARS, ST. OLAF COLLEGE HAS A PLACE TO CALL HOME Ole NARCE IN PHOTOS PROJECT IN PICTURES: CONDENSER TROUBLESHOOTING DRY SEASON DOLLAR$ A CONCRETE PLAN TO BOOST YOUR BOTTOM LINE The United States Ice Rink Association members can submit their classified ads for free at USicerinks.com