Bringing your designs to life
with 3D modeling tools
3D modeling presents an opportunity for
visual merchandisers to reduce costly
changes and miscommunication while
improving collaboration and increasing
time spent designing. Here's what we
gathered from retail designers and
innovative visual merchandising teams.
3D design workflows
Working in 3D enables visual
merchandisers to clearly communicate
how a design concept will fit within a
space. It also makes it possible to add
textures, furniture, color, and even lighting,
bringing muted black and white
wireframes to life. Another huge benefit is
the ability to showcase how a space will
look at night versus during the day.
Being able to easily draw and iterate on
designs means quicker turnaround,
greater confidence when seeking or giving
approval, and quicker delivery to market.
/ 4
