COVID Weekly Trend Shifts

How Your Brand Can Respond When Consumer Demand Shifts

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How Your Brand Can Respond When Consumer Demand Shifts By: Anna Rash Today feels like a constant rollercoaster of change. Brands are facing uncertainty and new challenges as consumers shift their purchasing behaviors, including what and how they buy, almost daily. Our mission at RetailMeNot is to connect consumers with the brands they'll love through the power of savings. With millions of daily visits to our site, we are uniquely positioned to help you navigate these challenging times by keeping you up-to-date on the latest shopper trends and opportunities. Check back often as we update this page with insights on consumer shopping behaviors, promotional landscape shifts and strategies to help you stay relevant during upcoming seasonal events and holidays. Below is a snapshot of how consumers responded to COVID-19 as concerns escalated over the past few weeks --for specific category insights and a look into how brands shifted their promotional strategies in response, download our Trends to Watch report. Consumer Response to COVID-19: Demands Change RetailMeNot started to see category demand trends change in mid-February (week 8). Most notably, the travel category saw significant declines as travel advisories—then eventual restrictions—began to roll out.

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