How Your Brand Can Respond When Consumer
Demand Shifts
By: Anna Rash
Today feels like a constant rollercoaster of change. Brands are facing
uncertainty and new challenges as consumers shift their purchasing
behaviors, including what and how they buy, almost daily. Our mission at
RetailMeNot is to connect consumers with the brands they'll love through the
power of savings. With millions of daily visits to our site, we are uniquely
positioned to help you navigate these challenging times by keeping you
up-to-date on the latest shopper trends and opportunities.
Check back often as we update this page with insights on consumer shopping
behaviors, promotional landscape shifts and strategies to help you stay
relevant during upcoming seasonal events and holidays.
Below is a snapshot of how consumers responded to COVID-19 as concerns
escalated over the past few weeks --for specific category insights and a look
into how brands shifted their promotional strategies in response, download
our Trends to Watch report.
Consumer Response to COVID-19: Demands Change
RetailMeNot started to see category demand trends change in mid-February
(week 8). Most notably, the travel category saw significant declines as travel
advisories—then eventual restrictions—began to roll out.