Source: RMN Internal Data Q1 2020
As more Americans began working from home and practicing social
distancing, consumer interest shifted towards categories that would help
them stay productive and healthy. As a result, we saw increasing demand
across the following areas:
● Necessity spending on office supplies, baby items, food subscriptions
and delivery.
● Entertainment spending on toys, hobbies, home improvement, party
supplies, cable and lingerie.
● Health & Wellness spending for vitamins & supplements, workout
equipment, outdoor sporting goods and more.
Looking Ahead: Is Essential Shopping Here To Stay?
Short answer...no. We anticipate that necessity stockpiling will taper off as
consumers settle into this new normal at home. They will begin to feel more
comfortable in work-from-home environments, and current category upticks
will start to level out.
Consumers will soon be looking for ways to entertain themselves from the
comfort of their own home for as long as social distancing continues. They'll
continue to take stock of what essentials they need to purchase, but it's also
likely that they may want to indulge in non-essentials to regain a sense of
