Shifts in How To Celebrate Mom
Popular categories for Mom and how to adjust strategy for the times.
Confidential - RetailMeNot
Flowers
Food Gifts &
Restaurants
Beauty &
Wellness
Personalized
Gifts
Family Time
Increased demand for
Home Cooking Kits,
Cooking
Subscriptions,
Curbside / Delivery
options from dine-in
restaurants.
More than prior years,
at-home pampering,
beauty gift sets, and
gift certificates for
future use likely to be
key gifting options.
Peak demand
expected in the
Tuesday - Thursday
before Mother's Day.
Boost conversion with
free delivery
promotions.
Consider early
promotions to convert
the at home consumer,
and to minimize risk in
delivery delays for
custom photo and
personalized items.
Indoor and outdoor
games, gardening,
crafts, etc. all likely to
see increased demand
as families continue
spending more time
together.
Source: RMN Internal Data