COVID Weekly Trend Shifts

Trends To Watch April 9, 2020

Issue link: https://read.uberflip.com/i/1233261

Contents of this Issue

Navigation

Page 19 of 20

Shifts in How To Celebrate Mom Popular categories for Mom and how to adjust strategy for the times. Confidential - RetailMeNot Flowers Food Gifts & Restaurants Beauty & Wellness Personalized Gifts Family Time Increased demand for Home Cooking Kits, Cooking Subscriptions, Curbside / Delivery options from dine-in restaurants. More than prior years, at-home pampering, beauty gift sets, and gift certificates for future use likely to be key gifting options. Peak demand expected in the Tuesday - Thursday before Mother's Day. Boost conversion with free delivery promotions. Consider early promotions to convert the at home consumer, and to minimize risk in delivery delays for custom photo and personalized items. Indoor and outdoor games, gardening, crafts, etc. all likely to see increased demand as families continue spending more time together. Source: RMN Internal Data

Articles in this issue

view archives of COVID Weekly Trend Shifts - Trends To Watch April 9, 2020